next episode: an exhaustive look at how i feel about laundry detergent
14 03 2007So last week I wrote a post about how awesome fast food is. Yesterday I sort of had to expand upon it by phone in painful detail. It was rather awful, and I brought it upon myself. Allow me to explain.
Every once in a great while, my boss/the owner’s wife decides to come into the office to “help out.” Normally that help consists of her asking if I did a variety of things.
“Did you pay the credit cards?”
“Yep.”
“What about the rent?”
“Yes.”
“Is the insurance taken care of?”
“Sure is.”
“…and you paid the credit card, right?”
*groan*
And so on. She’s a nice lady, she’s just pretty much not any help at this point. There’s your backstory on who the person I was talking to is.
So she was telling me about how she got a phone call that morning from a lady at this market research place she has worked with a couple times. When I say “worked with” I mean that she has participated in a couple “studies” with them. She knew this lady (Julie) who called her and made it sound like they were kinda chummy. Julie wanted to know if my boss’ wife had a side-by-side refrigerater with an ice & water dispenser in the door that was less than five years old. She did not. I, however, decided I was a candidate for this study since my fridge meets the stated parameters and because the study was supposed to pay $75-100 for one’s participation.
Seeing as how I am all about the Benjamins, I asked for the name of the place so I could hit Julie up for my C-note. I started thinking about what I could spend my tiny new windfall on. Some DVDs? Paint for the ol’ homestead? Five lap dances at the Brass Flamingo? One hundred Jr. Bacon Cheeseburgers at Wendy’s? I was dizzied by the seemingly limitless number of options.
But before I had a chance to spend it all in my head prior to actually getting it, Julie took a giant piss in my corn flakes and told me that the study was full. A dark cloud moved over me with alarming speed, and I silently cursed the universe.
But all was not lost! There was another study I could possibly participate in. Apparently by telling me that and me saying, “okay,” I was going to start participating immediately. The next 12½ minutes were a blitzkrieg of questions about… FAST FOOD! Julie somehow managed to take something I enjoy very much and turn it into a horrible test of my patience. Instead of being battered with annoying questions by my co-worker, I was getting it from her buddy at the market research office.
“Please respond to the following questions on a scale of one to five. I enjoy fast food.”
“Five.”
“One is ‘I strongly agree,’ two is, ‘I agree,’ three is, ‘I’m not sure,’ four is, ‘I disagree,’ and five is, ‘I strongly disagree.’ ”
“Oh. Well, change that five to a one, please.”
“I feel guilty when I eat fast food… I would eat fast food more often if they used all-natural ingredients… I blame fast food for the downfall of the American family…”
Okay, I made that last one up, but it seemed like those were the sorts of questions I was getting asked. And they just kept coming forever and ever. Questions about specific restaurants, my eating habits, how I felt about customizing orders, what kinds of ingredients I would or would not eat, etc. Twelve minutes later, when all was said and done, Julie told me she’d run my responses through a computer and call me back in a few minutes.
I was relieved to finally be off the phone, and now finally having time to think about the nature of her questions, I got excited thinking that I might be able to try a new fast food sandwich or something at my actual focus group testing. Do you guys remember the Batman Burger that McDonald’s had back in the 90’s? It was pretty much the best fast food sandwich of all time, and for some reason I started hoping that I would get to try one again (under a different name, of course.)
But for the second time in one day, Julie burst my fragile little bubble. The fast food study was full, she said, but if anyone called and cancelled, she would be sure to call me. Dang it.
So as of right now, I would have to say my participation in market research has been an overwhelmingly negative experience. Long phone calls, annoying questions, crushed dreams, and absolutely no payoff whatsoever. I’m just hoping reading my post about fast food didn’t make you guys and gals feel the same way.
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